A dialogue with Archie Chopra, Founder of Gaia by Archie
This multi- designer store recently opened in Faridabad, offering carefully curated apparel and accessories, here’s the story and process behind it
Tell us your inspiration behind Gaia and its concept of offering carefully curated apparel and accessories?
Gaia by Archie combines the luxury of Indian designers with a modern aesthetic, offering a unique shopping experience where tradition meets innovation and luxury meets accessibility. With a background in fashion, I curate each piece to celebrate individuality and creativity, reflecting my passion for fashion and attention to detail.
What challenges and opportunities have you encountered in maintaining the exclusivity and uniqueness of Gaia's offerings? How do you balance traditional curation with modern consumer expectations?
Balancing exclusivity and modernity is a challenge and opportunity for Gaia. I ensure our curated collection stays fresh by sourcing unique pieces from top designers who blend tradition with modernity. The opportunity lies in innovating and staying ahead of trends, catering to diverse tastes and bringing joy to customers who appreciate traditional designs with a contemporary twist.
How do you source designers and brands that align with your store’s aesthetic? What criteria do you use to select these partnerships?
Finding designers whose work blends traditional craftsmanship with modern style is key to Gaia's success. I select designers based on their unique designs, quality, and alignment with Gaia's vision of elegance and sophistication. I aim to feature exclusive, diverse pieces that resonate with customers and enhance their shopping experience. By partnering with like-minded designers, I curate a selection that celebrates the harmony of tradition and contemporary style.
Finding designers whose work blends traditional craftsmanship with modern style is key to Gaia's success
For our readers who are passionate about luxury and travel, how does Gaia reflect global fashion trends while maintaining its own distinctive identity?
At Gaia, I combine global fashion trends with a unique touch to create a distinctive experience. I curate contemporary pieces with a mix of traditional and modern elements, catering to those who appreciate high-quality, innovative fashion. Our store's inviting design sets us apart, making Gaia a standout destination that blends curated fashion with a memorable shopping environment.
How do you plan to create an immersive environment that enhances the customer’s journey beyond just purchasing products?
At Gaia, my goal is to create a luxurious shopping experience through meticulous store design, opulent elements, and personalized service. I prioritise making every customer feel pampered and inspired, with a constantly evolving collection and exceptional service ensuring a fresh and indulgent experience, whether in-store or online.
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